Url: https://www.johnlewispartnership.media/news/waitrose/17062022/customer-demand-for-english-wine-reaches-new-heights?brand=waitrose

Demand rises for English wine

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  • To celebrate English Wine Week 2022 we're highlighting six English sparkling wines in an English Wine Week mixed case 
  • We have 105 English and Welsh wines available to buy online and in our shops
  • Our own vineyard in Hampshire produces a Brut and a Blanc de Blanc - just one way that we are investing in the bright future of English wine

As we celebrate English Wine Week 2022 (18-26th June), customer demand for English wine is at an all-time high, according to Waitrose. With sales up 47% year on year and an increase in vine plantings across the country, our wine experts predict the English wine industry will reach new heights in the coming five to ten years.

With a market share of over 50% and 105 English and Welsh wines available to buy online and in our shops - the biggest range of any supermarket- we are proud supporters of the English wine industry. From small suppliers making wines for local and regional distribution, to world-famous award-winning English sparkling wine that’s available in all of our shops, our buyers are committed to finding the very best homegrown wine for our customers to enjoy. Our range includes fizz, white, red, rosé, sweet, and orange wine and prices begin at £9.99.

We’ve continued to increase our range since we first listed an English wine in 2001 (from Denbies in Surrey). New to Waitrose in 2022 is a sparkling rosé from well-known English vineyard, Chapel Down in Kent. Their English Rosé NV will launch in 265 shops and on Waitrose Cellar in August. 

Our own vineyard

English Wine Week 2022  - waitrose 131782093609517

We also have our own vineyard, at the Leckford Estate in Hampshire, which produces a Brut and a Blanc de Blanc from vines planted in 2009.  We increased the vineyard at Leckford by 50% in 2017 to cope with demand, and it’s one of the ways we are committed to investing in the future of English wine. 

Alexandra Mawson, Waitrose sparkling wine buyer, said: ‘While still a relatively young industry compared to the rest of the world, the winemaking passion and expertise in this country is proving itself to be deserving of the world stage time and time again. We’re seeing the culmination of the hard work of our viticulturists and winemakers paying off in customer recognition and this, coupled with the expansion of vineyards makes it an incredibly exciting time for English wine. Our customers love supporting homegrown, local produce and English wine is a shining example of this.’

In the spotlight for English Wine Week

We are highlighting six English sparkling wines in an English Wine Week mixed case (£150) on Waitrose Cellar - a special buy available for a limited time. 

Waitrose English Wine Facts

Number of reds: 8

Number of whites: 31

Number of rosés: 13

Number of sparkling wines: 12 in national distribution and 41 local and regional wines

Sales breakdown

Sparkling wine in national distribution is +45% year on year (last 52 weeks). Still wines and local fizz  up 28%, local red sales up 70%, local sparkling up 73%, local sweet wine up 18%  (all year on year, 2021 vs 2020)


Contact Details:

For more info please contact:
Bethan Davies
01344 825025
[email protected]


About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 80,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.

Waitrose

Waitrose & Partners has 331 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, 27 shops at Welcome Break locations, and Waitrose.com - its fast-growing online shopping business, consistently rated highly by independent research. The retailer combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. As part of an employee-owned business, all Partners have a say in how the business is run.