Url: https://www.johnlewispartnership.media/news/waitrose/16012023/waitrose-reports-rise-in-demand-for-comfort-food

Waitrose reports rise in demand for comfort food

  • Recipe searches for indulgent macaroni cheese and cottage pie have doubled month on month
  • Waitrose shoppers look for treat moments at home as the cost of living remains front of mind

Recipe searches for flavoursome comfort foods soar as Waitrose shoppers look for simple treats to have at home.

Searches for comforting recipes show increases of 75% week on week for Martha Collison's Fish Pie and searches for The Best Macaroni Cheese, and The Best Cottage Pie have both doubled month on month, up 100%.

Martyn Lee, Partner & Executive Chef for Waitrose said: “With people going out less, they’re looking for simple indulgent treats to have at home with many choosing a meal that needs little or no prep but that will deliver on flavour.  Gourmet comfort food will be a top choice in the coming months, think - a creamy curry, an intense macaroni cheese, a hearty fish pie or cottage pie.” 

Comfort food recipes are also a great way to use up leftover foods.  A macaroni cheese tastes just as indulgent if you incorporate the remnants of your cheese board and a curry is perfect when using up meat and/or vegetables.

To support the demand for comforting treats to make at home, our Executive Chef, Martyn Lee has published 12 brand new recipes that cost less than £2 a portion to serve up. The collection of Super Saver Recipes is the second wave of dishes we have developed, the first set were launched in September 2022 and the page proved the most visited part of Waitrose.com when it launched. To kick off the year Martyn’s come up with wholesome dishes like caramelised onion and anchovy spaghetti, slow cooker beef birria and chilli bean bowls with roasted cumin carrots. You can find all of the recipes in the recipes section of the website here - £2 recipes.

For an even easier fix, Waitrose have a number of meal deals to choose from for that at home comfort food fix, including the No.1 meal deal which offers the choice of a main course, side and dessert for two people at £12 - options include an indulgent No.1 Parmigiano Reggiano & Truffle Chicken Kiev through to delicate desserts such as the No.1 2 Sicilian Lemon Tarts available here. As an alternative to the takeaway, customers can get two pizzas, a side such as garlic and cheese flatbread and a dip for just £12 available here. The stir fry meal deal is just £7 for two, with choices from smoked tofu to duck breast, accompanied by bright and fresh vegetables stirred through with rice or noodles, available here.

Contact Details:

For more information please contact:
Bianca Snowie - [email protected]

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Waitrose & Partners has 331 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, 27 shops at Welcome Break locations, and Waitrose.com - its fast-growing online shopping business, consistently rated highly by independent research. The retailer combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. As part of an employee-owned business, all Partners have a say in how the business is run.