Url: https://www.johnlewispartnership.media/news/johnlewis/13122022/sales-of-winter-warmers-soar-at-john-lewis-amidst-the-cold-snap?brand=johnlewis

Sales of winter warmers soar at John Lewis amidst the cold snap

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  • Sales of electric heaters have doubled since last year
  • Heated throws and underblankets are up 80%
  • Heated Indoor Clothes Airer has seen sales rise five-fold compared to last year

With the cold winter snap well and truly upon us, John Lewis has seen a huge surge in sales of winter warmers. 

Sales of electric heaters have doubled since last year, heated throws and underblankets are up 80%, and our Heated Indoor Clothes Airer has seen sales rise five-fold compared to last year. 

Other popular items include (all figures are compared to this time last year, unless otherwise stated): 

  • Faux fur throws up +37%
  • Fleece blankets up +386%
  • Wool and cashmere blankets up +82%
  • Brushed cotton bed linen (which is brushed after weaving to give an extra warm feel) up +94%
  • Plain quilts up +30%
  • Gloves up 35% compared to the week before (our customers are preferring a more formal glove this year, with Fleece Lined Leather Gloves and Cashmere Lined Leather Gloves proving the most popular. 
  • Women's thermals +146%
  • Our Christmassy Red Beret is up +350% on last week
  • Men's coats up 18%
  • Knitwear is up +20%
  • Men's and Women's slippers up 4%

Claire Miles, Head of Category Fashion at John Lewis, said: “With the cold winter snap bringing freezing temperatures across the country - and the cost of energy such a concern - our customers are certainly spending with heat in mind. We've got some great offers across knitwear and coats to help our customers wrap up warm."

ENDS


Contact Details:

For more information please contact:
Florence Bretherton - [email protected]
Louise Dean - [email protected]
Eleanor Gillingham - [email protected]


About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 80,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.