Url: https://www.johnlewispartnership.media/news/johnlewis/08092022/poignant-moments-in-family-life-celebrated-in-new-ad-stuck-on-you-which-throws-the-spotlight-on-the-early-years-of-life-and-a-fathers-relationship-with-his-daughter

Poignant Moments in family life celebrated in new ad ‘Stuck on you’ which throws the spotlight on the early years of life and a father’s relationship with his daughter

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A new advert showing the highs and lows of modern family life - particularly the special moments in a Dad’s relationship with his daughter - has been launched to illustrate the new John Lewis promise: For All Life's Moments.

The new brand promise has been developed to support our ambition to become the world’s first moments-based retailer, pledging to be there for customers for all life’s moments. This ad is seen as chapter one of the stories and moments we plan to tell.

The ad - created by adam&eveDDB - takes us on a journey through the highs and lows of parenting through touching moments shared between a father and daughter.

It depicts moments in family life from the big milestones, bringing a new baby home from hospital, and a first birthday, though to changing nappies, car journeys together and a shared trip to the high street. The final scene shows the daughter walking confidently into school alone on her first day. 

Claire Pointon, John Lewis Customer Director, said: “To launch our brand promise, we wanted to tell a story about the way John Lewis plays an important role in those moments that really matter to our customers.  

“Our ad achieves this in a beautiful and moving way - showing how we are there for those cherished family moments as well as the big milestones for which we are renowned.”

The TV ad, which uses the soundtrack of La La Lu by Peggy Lee, is just one element in a multi-channel campaign to support the new brand promise. We’ll be using a range of media, planned by Manning Gottlieb OMD including OOH, press and social, as well as owned channels to show how our high quality and affordable products means we are there for all life’s moments.

ENDS 

Full Credits

Client: John Lewis & Partners

Brand: Brand Promise

Project/Campaign name: “Stuck on You”

First Air Date: 08.09.2022

Job Title: Claire Pointon – Customer Director

Job Title: Rosie Hanely – Head of Brand & Marketing

Job Title: Emma Wood – Advertising Lead

Job Title: Michelle Barry – Senior Advertising Manager

Job Title: Lara McWiliam – Advertising Senior Executive

  

Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Matt Gay & Feargal Ballance

Copywriter: Darren Beresford

Art director: Richard Gayton

Agency producer/s: Sally Pritchett

Assistant producer: Charlotte Ellison

Planner/s: Martin Beverley, Hugh De Winton, Sian Iles

Social: Phoebe Wright

CEO: Tammy Einav

Managing Partner: Paul Billingsley

Business Director/s: Betsy Bluer

Account Director/s: Phoebe Swan

Account Manager/s: Freya Schofield

Business Affairs: Jamie Hirst

Legal: Tom Campbell, Trine Odine & Candice Macleod

 

Design: King Henry

Designer: Dave Robinson

 

Media agency: Manning Gottlieb

Media planner/s: Geraldine Ridgeway - Executive Director 

Ryan Cummins - Business Director 

Jordan Golding - Account Director 

 

Production company: MJZ

Executive Producer: Dickie Jeffares

Producer: Alicia Richards

Director: Juan Cabral

D.O.P: Justin Brown

 

Editing Company: Final Cut

Editor: Rick Russell

 

Post Production: nineteentwenty

Post Producer: Chee Yen Wang

VFX Supervisor: Ludo Fealy

Lead 2D Artist: Matt Hutchins

2D Artists: Jamie Stitson, Taylor Webber, Tom Clapp, Adam McHale, Alejandro Marzo, Tijan Holder, Rod Norman

Colourist: Jean Clement @ Company3

 

Music Company: Soundtree Music

Music Supervision:  Neil Athale & Colin McIlhagga

Soundtree Creative Director: Peter Raeburn

 

Audio Post Production: Anthony Moore @ Factory Studios

Soundtrack name and composer: “La La Lu” by Peggy Lee, Universal Music & Universal Publishing

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 80,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.

Contact Details:

For more information please contact Gill Smith, Senior Manager, Media Relations, 07887 898133