Introducing our exclusive Matthew Williamson homeware collection
- Exclusive Matthew Williamson homeware collection launches for Spring 2021 in John Lewis
- 90 homeware products including cushions, bedding, towels, throws, lamps, and mirrors comprise the collection
- Inspired by the great outdoors, it aims to ‘spark joy’ and encourage customers to experiment with bolder design choices
John Lewis and award-winning British interior designer Matthew Williamson are to launch their first exclusive homeware collection for Spring 2021.
The expertly curated collection is the largest designer homeware collaboration by the designer and John Lewis. The collection includes 90 products spanning a variety of homeware; cushions, bedding, towels, throws, lamps and mirrors.
Inspired by the great outdoors and encapsulating Matthew’s colourful and eclectic aesthetic, this collection is aimed at sparking joy and encouraging customers to experiment and be bolder with their design choices.
On the inspiration behind the collection, Matthew, said: “My starting point was to look at the great outdoors. From majestic peacocks strutting their plumes in the grounds of Holland Park to the quintessential English blooms of a country garden, the collection explores all the wondrous elements found on our doorstep. Be it butterflies fluttering over a floral meadow, or a deep, inky blue starlit night sky, I wanted to capture that feeling of outdoor magic.”
Unrivalled design at affordable prices
The collection aims to inspire customers and create much loved products and stand-out pieces that will seamlessly fit into customers' existing schemes. Alongside unrivalled design from Matthew Williamson, John Lewis has ensured the products have been made to the best quality, with the designer's eye available at an affordable price.
The collection has been designed with sustainability and British craftsmanship at the forefront. All of the cushions and pouffes have been filled and finished at Herbert Parkinson, John Lewis’ British-based textiles factory, and the bedding sets are packaged in reusable fabric bags, reducing waste and giving customers the option to reuse and recycle.
Camilla Rowe, Head of Buying at John Lewis, said: “We have been thrilled to work so closely with Matthew on designing this collection and inspiring our customers with truly unique and design-led products. This collaboration is very important for us as we continue to build on our ambition and commitment to our customers, to introduce them to new and modern designs with exceptional style, at an affordable price.”
Matthew Williamson, added: “Designing this collection feels close to my heart as I have long admired John Lewis and have inherited my parents' fondness for the brand. I’m really proud of the products we have produced and the extensive nature of this collection is really exciting, nothing like I have ever created before.
“Designing this collection has been a real joy and creatively it has enabled me to think in much broader terms about the home and how products work together. I want customers to have fun with the collection and mix and match the products in their homes whatever their personal style so they are loved for many seasons to come.”
The collection will be available in stores and on johnlewis.com from March 2021. Prices range from £16 to £250.
Charlotte Cole, Communications Officer
About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 80,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.
John Lewis operates 34 shops plus one outlet across the UK as well as johnlewis.com. Waitrose has 331 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, and another 27 shops at Welcome Break locations. The retailer's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.