The packed lunch returns as shoppers look to cut costs
- Sales of food flasks at John Lewis on the rise
- Travel mugs increasing in popularity
- Searches for ‘lunchboxes’ on Waitrose.com up 17%
Recent data from John Lewis and Waitrose indicates that the nation is turning to DIY lunches in a bid to make their money go further.
Sales of food flasks, which keep your food warm throughout the day, have risen by 22% at John Lewis compared to this time last year.
Travel mugs are also proving popular, up 7% last month compared to the same period in 2021.
Meanwhile, searches for ‘lunchboxes’ on Waitrose.com are up 17% in the past week alone, with soups stealing increased views. Searches for Sweet Potato & Chickpea Soup are up 186% and Simple Vegetable Soup up 49%.
Pamela Pergolesi, Cookshop Merchandiser at John Lewis, said: “As cost of living concerns continue, our customers are clearly looking for ways to economise and DIY lunches are clearly growing in popularity.
For more information please contact:
Eleanor Gillingham [email protected]
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