Url: https://www.johnlewispartnership.media/news/jlp/09122022/football-fever-john-lewis-and-waitrose-see-football-essentials-rise?brand=jlp

John Lewis and Waitrose see football essentials rise

  • Football fans stock up on essentials ahead of the big game
  • Sales of widescreen TVs up on the last year, while sales of Waitrose snacks are up 36% in the past week
  • Football-inspired Christmas bauble is a sell-out showstopper

As football fever continues to sweep the nation, shoppers are stocking up on products to watch England take on France this weekend. 

Reacting to England's most recent win on Sunday, many rushed to John Lewis to upgrade their TV sets, with a spike in sales on Monday. Larger screen sizes are proving particularly popular, with 60-69 inch TVs up 124% compared to the previous week. 

And in the past week alone, sales of football decorations at John Lewis have risen by 77%. Our Football Bauble has been so popular that it's sold out online, with limited stock in shops - as the UK combines the magic of Christmas alongside the excitement of watching the epic game of two halves. 

Helping to calm nerves for any nail-biting shootouts, crisps and snacks have been a hit with customers at Waitrose, with sales up 36% compared to last week and dips up 10% compared to last year. Sharing bags of chocolate have risen 36%, and Chocolate Football at John Lewis are up 99%. 

Meanwhile, customers have been stocking up on beer and cider. Sales at Waitrose spiked for both of England's recent fixtures; up 16% for the England vs Wales match, and up 8% for last weekend's England vs Senegal triumph. England fizz is also likely to be popular as England fans gather for the team's biggest match this year. 

Natalie Mitchell, Director of Own Brand at Waitrose, said: "Our customers are kicking off the weekend and getting geared up for the big game. Whoever you're supporting, we have everything to make the match a winning experience - from snacks and party food to TVs and soundbars." 


Contact Details:

For more information please contact:
Louise Dean, Senior Communications Officer
[email protected]

About the John Lewis Partnership 

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with around 76,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch. We operate JohnLewis.comWaitrose.com, 34 John Lewis shops and 329 Waitrose shops, including a growing number offering a selection of John Lewis products. Waitrose has partnerships with Dobbies Garden Centres, Shell and Deliveroo as well as supply agreements with Margiotta stores in Scotland and Alliance shops in Jersey. Outside of retail,  John Lewis Financial Services continues to grow providing insurance, the Partnership credit card, foreign currency and investments, and we have set a target to deliver 10,000 rental homes over the next decade.