Url: https://www.johnlewispartnership.media/news/jlp/01122022/20-million-spend-savvy-brits-are-saving-up-1bn-in-vouchers-to-have-a-treat-filled-christmas

20 million spend-savvy Brits are saving up £1bn in vouchers to have a treat-filled Christmas

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  • Over a third (36%) will use more vouchers than they did last year
  • 59% are planning to use vouchers to treat their family this Christmas

An estimated 20 million Brits are planning to use £1bn in shopping vouchers, either earned through spending on retail reward cards or gifted to them, to make the most of this Christmas. 

The UK-wide research commissioned by John Lewis Finance of over 2,000 people found that 70% are planning to embrace get togethers with friends and family but almost half (45%) said they will be mindful of  how much they spend. The majority of people (61%) have set a budget for presents. 

Most households (86%) have been saving up their vouchers specifically for Christmas shopping, and over a third (36%) will be increasing their use of them this year. 

On average, shoppers have £57 in vouchers saved up, equating to £1bn across the UK. Six in ten (59%)  said they will use vouchers to treat their family, and 36% to treat friends but for 43%, it’s a chance to treat themselves. Between 64-85% are planning on spending on ‘treats’ where they can - including a new Christmas Day outfit, an advent calendar, champagne and a cheese selection.

Two in five (38%) will be taking advantage of sales and offers more over the next few months and 19% have started shopping earlier to spread out the cost; a quarter (24%) of respondents started their shopping in October. 

And when it comes to gifting, thoughtfulness and usefulness are front of mind: a third (32%) will be focusing on more personal presents, 29% will make them practical, and a quarter (25%) will only be buying items people have actually asked for. 

Jason Morrey, Head of John Lewis Partnership Credit Card, said: “With household costs rising, shoppers are wisely looking for ways to ensure  they can have a great Christmas and treat themselves and their loved ones, without breaking the bank. Saving up vouchers is a great way to do this.  Over the past five years our Partnership Credit Card customers have earned over £250m in vouchers to spend at John Lewis or Waitrose.

“The Partnership Credit Card rewards customers with five points on every £4 they spend* at John Lewis or Waitrose, and one point on every £4 spent elsewhere where Mastercard is accepted. Shoppers who successfully apply for our new Partnership Credit Card on, or before 31 December 2022 will earn triple points (3.75% in points) on purchases at John Lewis and Waitrose made during their first 90 days after their application has been accepted.*”

For every 500 points earned customers are sent a £5 voucher which can be spent at John Lewis or Waitrose. Vouchers are issued three times per year. 

New customers pay 0% on purchases for the first six months, helping to spread the cost of Christmas.


To apply for the new Partnership Card, please head to [LINK].


Contact Details:

Media contact:
Katie Villiers-Smith, MHP Mischief, [email protected]


Notes to editors: 

All data, unless otherwise specified is taken from 2,019 general consumers who celebrate Christmas conducted by Censuswide in October 2022. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.

About the John Lewis Partnership:

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with around 76,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch. We operate JohnLewis.com, Waitrose.com, 34 John Lewis shops and 331 Waitrose shops, including a growing number offering a selection of John Lewis products. Waitrose has partnerships with Dobbies Garden Centres, Shell and Deliveroo as well as supply agreements with Margiotta stores in Scotland and Alliance shops in Jersey. Outside of retail,  John Lewis Financial Services continues to grow providing insurance, the Partnership credit card, foreign currency and investments, and we have set a target to deliver 10,000 rental homes over the next decade.  

*Exclusions to the 90-day offer apply at John Lewis and Waitrose shop concessions: Kuoni, Ham Holy Burger, Rossopomodoro, Hotel Chocolat, Joe & the Juice, Benugo. Comptoir Libanais, Clarins Spa, KuPP, Vodafone shop, Nespresso Boutiques, Lloyds Pharmacy, Boots Pharmacy, Johns & Kelyneck Pharmacy, Admiral Pharmacy, Hove Pharmacy, Post Office and Guernsey Post, Johnson Cleaners, CPV Hand Car Wash, Camelot Lottery, Laura Ashley, Costa Coffee, Thomas Cook, Arnolds Estate Agents and PhotoMe booths, Home Solutions from John Lewis, Cook Well from Waitrose, Waitrose Rapid Delivery, Leckford Farm Shop, Longstock Park Nursery.